CONSULTING
I find the product hiding in the data.
I work with teams that have interesting data and hard problems. Usually at the boundary between hardware and software, where a physical system is producing signals that nobody has figured out what to do with yet. The work is seeing what's possible, arguing for why it matters, and building it.
Much of this work is under NDA. What I can describe publicly:
LULULEMON × STRAVA
Co-founder, SilverLine Athletics. Built the Ghost Race, a program that made Lululemon the most followed brand on Strava overnight and drove three years of triple-digit ROI in product sales.
Philadelphia Magazine, 2016
Here's the Lineup for Lululemon's Sweet Weeklong Schuylkill River Trail Race
RALLY CYCLING, 2020
Prepared a professional road roster for the Virtual Tour de France.
MYWHOOSH, 2022
Competition-integrity analysis for a prize-money cycling esports platform.
The Zommunique, 2022
Virtual Platform MyWhoosh is Changing the Cycling Esports Game
RACEPROOF, CURRENT
Founder. A measurement platform for competitive cyclists.
If you have interesting data and a hard problem, introduce yourself.
holden@halfwheel.io